Coop Alleanza 3.0

ITA | 2022 | spot | 1′

An advertisement shot entirely in Sicily to tell the story of the new Coop adventure on the island by the Radenza group.
From Modica to Mondello, from Syracuse to the Scala dei Turchi, the adv is a crescendo of charm and poetry expressed through skilfully shot images. The managing director of Master Coop Allenza 3.0, Danilo Radenza, who has focused his entrepreneurial project in recent years by investing in human resources and enhancing the landscape and architectural resources of Sicily, has identified Alessia Scarso as the director able to tell and best express the meaning of a project, i.e. adherence to the Coop brand, which is not exclusively commercial but which also has a strong social and cultural connotation.